Consider Creating A Capture Page - Depending on what you are promoting, you might consider creating a capture page. This page is sometimes referred to as a landing page, sizzle page, opt-in page, or squeeze page. This page is designed to capture an individual's name and email address. If you do not have a lead capture page, you will not have a way to follow up since you do not have a name or email address of the visitor. You will not have a way to communicate to continue your marketing.
Many people will find your website from search engines. This means they are targeted and have an initial interest in your site. Some, however may email list quickly leave because they are out of time, they have Internet connection problems, or a whole variety of other reasons. If you have the necessary information you can follow through and contact them to further build their interest.
The Capture Page Should Grab Attention and Be Simple - There are different views on this but I believe in most cases it is better to keep your capture page very short and simple. It is tempting to post lots of information hoping to "sell" them on your great online opportunities. Often, however, visitors will just view this as your home page and may click away. Make it tempting to get to your home page and show them how quick and simple it is just by entering a few things on your opt-in form.