Old content that does well on Medium should tell a story. Also, remember to add the rel=canonical tag to your original post to avoid duplicate content issues on Medium. Reposting old content works, just take a look at Unbounce. Unbounce found that Medium generated 144 more views. Advertising Continue reading below Additionally, while there is no ideal word count for stories on Medium, the optimal posting time is suggested at 7 minutes. Be sure to AB test short and long content to see what works best for your audience. Some good brands to learn from: Pacific Standard bold italic NewsCo Backchannel Bonus tip: press the heart for more love! By asking your readers to recommend your story at the end of each article, you get more views with their audience. Don't be afraid to ask.
Formatting Features User experience fax list comes down to a combination of content and web design flow - what is the best way to create an awesome vibe for the user on my website. It's not about cool features or trendy gimmicks. We can see this shift towards user experience needs with sites like Airbnb, Uber, Evernote and many more. Medium allows its editors to focus on content, with subtle design changes. Advertising Continue reading below Plenty of white space, large photos, and clean typography are already built into the system. In an ever-growing market landscape where we're all fighting for space, using Medium's formatting features may be the best option to make your content stand out. Everything from Beautiful Stories offers great examples of how to implement formatting on Medium. A 12-Step Guide to Growth on Medium | SEJ I recommend creating a style guide for your Medium content. Here's what I included in my personal Medium style guide.
Advertising Continue reading below a written manifesto of my own brand a direction for my work on Medium logo information (with links to where to download); color pallet; a tone of voice photography guidelines writing guidelines additional optimization tips (use of header tags, hyperlinks, people markup, etc.) Bonus Tip : Use Google's UTM generator to set up tracking when linking to content on your website. This is essential for tracking your calls to action to find out what works and what doesn't. Remember that designing a clean user . Given what I know about the power of design, what can publishers do to create a personalized experience in Medium? Some of my favorite examples: How Google is rebuilding itself as a Machine Learning First company by Backchannel Editor-in-Chief Steven Levy The Social Media Automation Strategy Every Marketer Needs by Keven Lee,