Bicentennial designs, and deeply reflected on the AIFA case , it is undeniable that Mexico is a country with enormous cultural wealth in areas that should positively impact design. “Chronologically, we could start by thinking about the inventiveness of the pre-Hispanic peoples and their amazing writing systems that they captured in codices and pyramids. Our Aztec, Mayan, Zapotec, Olmec and Mixtec ancestors already designed logograms, pictograms and ideograms that continue to amaze to this day”, he observes. He also deepens, "even more impressive is the skill with which they knew
how to narrate stories through them, in immensely more precarious situations and without the tools that current designers use to build the storytelling that we idolize so much." Is design valued in Mexico? 4 In his historical journey, Espinosa expresses fascination with jewelry retouching service the result of the graphic syncretism that the viceroyalty bequeathed and with the stained glass windows, frescoes and sculptures "with an inexhaustible iconographic heritage that many countries would envy." The quality of the work of artisans and religious artists is included in the list, and there is also a place for sign makers, who design fight posters and commercial signs.
This reflection leads him to think that in Mexico there is plenty of inspiration to be able to generate exemplary graphic qualities. "If previous generations achieved such results with chisels and mineral stains, what can we not achieve today with tools at the ready," he wonders. However, he is also able to point out the current problem. "Few consider design a real intellectual asset, a necessary and vital activity in today's world of commerce and communication", GW Meave. According to him, the great obstacle "does not lie in the aesthetic result, but in the harmful relationship between some clients who do not value and designers who devalue".